About Florence Shop & Else



Florence Shop & Else was born with the aim of offering the best of 100% made in Tuscany gastronomy and craftsmanship, shipped directly to you by the craftsman / producer.

The idea was born from the desire to show me as a spokesman for the authenticity and quality of these products, selected by me in person after first tasting and testing them. In fact many of these come from the Chianti area and from Florence where I live and work as a tourist guide; for this reason, I had the chance to get to know the producers personally, establish a bond and fully understand the value of their work.

With Florence Shop & Else I don't just want to allow you to buy these products but I would also like to introduce you to the world behind their making: through videos and images you will admire the craftsmen at work, get to know them a little more virtually and see with your eyes that behind each product there is a person with his hands and his story. This will give even more value to what you are buying making you live a real shopping experience.

If one day you will find yourself in Florence and Tuscany I can accompany you to meet these craftsmen in person and visit their workshops; take a look at the tours we can do together on www.florencewhatelse.it and know that each itinerary can be customized according to your requests.   

About Me



HI! My name is Martina and I am a tour guide and personal Shopper in Florence. I organize artistic and cultural tours in Florence and I am also specialized in food and wine itineraries and shopping tours around Tuscany. My passions for fashion and food led me to discover unique 100% made in Tuscany products and to taste delicious food and wines that I have decided to select for you and offer on my new e-commerce.

To know more check on my website!